LEXUS
Car in Nelspruit

In 1983, Toyota chairman Eiji Toyoda called together the strategists, engineers and management behind the success of Toyota for a classified meeting. There he divulged a plan to create a luxury vehicle that would compete with the best. Immersing themselves in the culture of lavish homes, affluent schools and five-star restaurants, they came to grasp the concept of American luxury. The driving force behind every division of Lexus is to enrich society through the manufacturing of world class vehicles. In such a dynamic world and era in which we live, such a pursuit requires continuous devotion to redesigning, reshaping and adapting vehicles to cater for and apply any technological advancement that helps meet these ends. The need to experience amazing compels us as a corporate to engage in international discourse and meet the needs of those communities whose lives we are looking to enrich. This means going beyond the manufacturing of vehicles. As a result of the revitalisation project Lexus now sells more cars every year than in the 11 years prior to the relaunch, fast becoming a household name, living up to its covenant to provide a platform for the perfect moment. With 13 premium, standalone dealerships situated in major metropolitan areas around the country, the Lexus showroom experience has been compared to that enjoyed at a Five Star boutique hotel. Each Lexus model has been built to the highest levels of comfort and refinement, and each vehicle includes a level of specification and technological features as part of the package. Within a short period of time, highly acclaimed cars and exceptional customer service became global hallmarks of the Lexus brand. While the obsession with perfection has not waned, the Lexus brand has advanced into something much bigger than just a motoring marque. This is evident in the way that the brand has been sharing its passion for craftsmanship by partnering with world-renowned artists, supporting up-and-coming designers, and working to create amazing from film to fashion. As a manufacturer, Lexus has moved beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. Honour the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. Create and develop advanced technologies and provide outstanding products and services that fulfil the needs of customers worldwide. Foster a corporate culture that enhances individual creativity and teamwork value, while honouring mutual trust and respect between labour and management. Pursue growth in harmony with the global community through innovative management. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new part.